![]() “My design, in use, is meant to connect the user to a very simple mechanism in a similar way – it does not tick, but it ticks visually.” Likening its visual symbol of passing time to “one of those clicking desk ball things” Geoff’s design is one that he describes as both “practical but self serving,” justifying also that he’s “always been drawn to mobius-like things.” In turn, the artist’s watch design mirrors elements of traditional watch making, where “the mechanics are either visible or hidden, but you know what you see is determined by a mechanism,” Geoff explains. “I was interested in how approaches that were equal parts visual and mechanical could create a unique experience for the user.” “All of my thinking around the watch face was created knowing how intimate the user experience would be,” he explains of the project in its beginning phases. ![]() Blinking colon facer creator series#Having worked with Apple on a few projects previously, Geoff explains that he followed his usual process of “creating many, many ideas and presenting them as drawings,” one of which was to create a series of faces. Keen to create a piece “that did not occupy the minds of the users, but instead felt like a visual mantra,” Geoff’s approach was to create a watch that offered “a proposition for reflection”, he tells It’s Nice That. “To be able to communicate so intimately, over a long period of time with people, felt like such an opportunity,” says Geoff, as we caught up with the LA-based artist a few days after Apple’s announcement. ![]() In the artist’s signature style, users can switch their Apple Watch face to feature a character illustrated by Geoff, in which the time is presented as eyes, blinking with every minute that passes. Within a list of updates in series six of the Apple Watch there are several new designs to pick and choose, the most visually arresting of which is by Geoff, who has created a literal watch face. In Apple’s latest announcement of its updates to products for 2020, the artist Geoff McFetridge made a surprise appearance as a watch face designer. ![]()
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